The Future of Augmented Reality

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A video demonstrating the possible future uses of mobile augmented reality and computer vision.

If you are interested in learning more about how augmented reality and digital marketing can help your organisation or campaign you should review our free series of augmented reality guides. These guides are focus on the techniques and practicalities associated with the technology and will give you an insight on how augmented reality can be used effectively.

You can download the guides for free by visiting the addresses below:

Augmented reality marketing strategies: the how to guide for marketers is available here

Sales Technology: Selling With Augmented Reality is available here:

If you have any questions please feel free to call us on +44 0161 236 8181 or contact us via email at

Views: 690692
Runtime: 3:26
Comments: 48

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Author Eric Smith ( ago)
It's the beginning, the first step. Technology evolves step by step and realizing those steps is the key, that's how Kurzweil made his millions. We are now on the verge of imbeding information in our inviroment, accessing those enviroments through something like GoogleGlass and BCI's will be publicly accepted before neural implants will... It's evolution, it continues, a constant force, and it's wonderous...

Author PageArts Entertainment ( ago)
This on google glass will change the world!

Author Mahesa Pandu ( ago)
like the sims lol

Author bighands69 ( ago)
It depends on what it is used for.

Even sun glasses with AR would be pretty useful.

If this technology is then integrated with IBM Watson type technology our society will be transformed.

Author GoodDay2YouSir ( ago)
I want an AR Monocle

Author kristianheidi ( ago)
AR in contact lenses is the future!!

Author dedpxl ( ago)
lol adblock pro in real life. Nice idea.

Author Alexander Senoner ( ago)
technology makes us lazier and lazier

Author Shayd ( ago)
I think they heard you, look for Google Glasses.

Author Wastefuldragon (745 years ago)
awesome i want Ar contacts thou

Author como conseguir dinero ( ago)

Author Pietro Cane ( ago)
Is the girl cool or is just augmented reality?

Author paacza (715 years ago)
damn, this new black haired technology from the future was just astonishing

Author mans51 ( ago)
they already have. oh snap. but they aint very useful yet.

Author seanotube85 ( ago)
I can't wait until augmented digiffiti starts to get big.. you know? So we can cover up all that corporate shit.

Author David Stamatis ( ago)
Yikes, someone just learned how to use aftereffects...

Author StarOceanSora360 ( ago)
hold tight, smart contact lenses with AR as well as use internet, watch tv, etc.. will be everyewhere by 2020 keke

Author AngryDoge ( ago)
where are you going to put the reciever to connetct wirelesly to the phone, how are you going to display the image without gpu,cpu ect..
And yes, I hope (believe) in 2020 we will have technology like this, seems really cool.

Author Dexter2020 ( ago)
you don't have imagination and basic technology knowledge
Who said that all this must be inside contact lense? Lense may and probably will be only a screen, system like this may use smartphone hardware, connecting wirelesly with lense. Remember also that technology & science are advancing very fast and even in 5 years a lot may happen. I think that we will have such device around 2020

Author AngryDoge ( ago)
good luck building a camara,CPU,GPU ect. in to a transparent contakt lense.

Author misterwesstuff ( ago)
this isnt new

Author Karan Shah ( ago)
I am a student at Coventry University and I'm currently doing a project on Augmented Reality. I was wondering if I can take some content from your video for my project. Of course you will be referenced in my project. Hoping for a positive reply. Thank you in advance whatever may be your decision.

Author Natsume Ginji ( ago)
AR is a growing field but the technology is lacking, primarily in form of scaling. If we could have the power of a high-end pc in the size of a bracelet and wirelessly connect to some kind of retinal display (bluetooth or whatever) then and only then will AR become more practical. Additionally, bandwidth is needed for so many internet connections on the cellphone network. Thank google though, they're testing some pretty nice AR things right now ;)

Author DazarGaidin ( ago)
Id like to know how they would actually implement this clever video they created....

Author UnstableCore ( ago)
@HANGER187 Wish I had a door.

Author mhatlie ( ago)
So I hold a device up to the sky and it tells me that I am seeing a cloud. I could just look behind the device and see the cloud myself, but that would require me to know what a real cloud is. It is much less taxing on my brain to only know the icon of a cloud. Real clouds are never identical, so my brain might not be able to figure things out in time before it starts raining.

Author Spy Echel ( ago)
@mrdexter86 i hope smartphones will die in a few years. i hope that videoglasses will come with this tech, afterwards the contact lenses and then the nano-bionic tech that gives us permanent lenses :)

Author sonuva2003 ( ago)
The snowflakes are a nice detail.

Author diegret ( ago)
Well its not really the future anymore, this stuff exists right now and its being developed rapidly. Like the Goggles from vuzix (quite expensive but they exist). Or qoncepts platform that recognizes people and runs the 3d visualization from them... and the really scary part Miku the japanese CG singer....

Author Josiah D ( ago)
I cant wait for A&W....Im gunna get a rootbeer float right now!

Author Adrian Gray ( ago)
Why this is the future? it is possible now, we have GPS, google informations on different locations/building, google search for searching info about the building.

You use the GPS to get you position, use some build in compass to get the orientation of the phone/pad, calculate the direction ray of your phone, and make intersection with buildings data, also from the camera you can extract the contour and use it for building HUD approximation.

Author Top Lobster ( ago)
@mrdexter86 meh, if you had it, i bet you couldn't live without it.

Author Eric Woning ( ago)
Well... I thought Layar was doing this already for years now... this still looks like a pipedream

Author Cody Brooks ( ago)
But will there still be Grampa burgers?

Author Flex Edwin ( ago)
:O no me quiero imaginar si esto llega a pasar

Author 3089280288 (691 year ago)
This techonogy is in the Anime: Eden of the East.

Author aaron gayle ( ago)
Now of you integrate this AW technology with the conceptual bionic contact lens the future looks super exciting!!! I can't wait!!!!

Author Dardlem ( ago)
1:52 City 17

Author Βαγγέλης Ογανεσωφ ( ago)
thats amazing cool ! ...... blue eye's <333

Author charlieisaacs1 ( ago)
this could be a app so i would not buy it the weather big deal i could watch the weather channel , but if tjey would classes like this bit better i would get them but for a another touch sceen device i say no thanks.

Author Anonymust ( ago)
If they knocked on my door preaching this stuff, Id buy their bible.

Author Dexter2020 ( ago)
AR in contact lenses or glasses will be really cool, in smartphones it's no so impresssive for me

Author TheSuperCommentGuy ( ago)

Author TheArchigadgets ( ago)
this is a really great and inspired movie. thanks a lot!

Author Rochelle Lockridge ( ago)
Great video. I'm doing research on Augmented Reality and found this video to be professionally done and showing what is possible with your mobile device. Thanks.

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